Remember the days before iOS? In 2010, Apple finally rebranded its iPhone OS to iOS, making it the first non-Mac OS Apple had released. The significance of the iPhone manufacturer’s rebranding comes not from its shoddy name, but rather its date: 2010. In 2010, smartphone phone factors started to see consolidations. Google was releasing its own share of “standard” smartphones in the name of Nexus, and so for coming 8 to 9 years, we had a bar-type full touchscreen phone as a de facto smartphone.